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Today's product marketing Article
Internet Marketing - A Winning Combination!

In my own experience of marketing, sometimes a combination of marketing techniques works much better than if the same techniques were used individually.

For example, take Banner Advertising and Lotto Visitors.

Now everyone knows that Banner advertising no longer has the click though rate(CTR) that it used to have.

Nowadays, the average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!

The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.

You place the Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in the exchange.

The problem with this of course, is that if you are getting zero, or very low traffic already, then the banner exchange will have virtually no effect on your traffic at all.

This is why banner exchanges have been largely criticised, since people were under the impression that they would substantially increase their traffic, and because they thought this, they became disappointed with the result.

However, banner exchanges do work if you have a reasonable amount of traffic to start with.

But how do you get a large amount of people to visit your website?

A guaranteed amount of visitors, can be bought at various lotto sites.

How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.

However, to participate, they have to agree to visit various sites. These are the sites of people who have paid the lotto owner to send the visitors there.

This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.

Sure, some of them do stay, and look at your site, but again most site owners are disappointed by the results.

This is where the combination approach comes in. You use the power of the numbers of lotto visitors coming to your site, and the banner exchange, to 'convert' the visitors from untargetted to targetted.

This is what you need to do.

Join four different banner exchanges, and place the codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from the exchange.)

Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.

So if, for example, you ordered 1,000 visitors from the lotto site, with the four exchanges, you will earn 2,000 exposures of your banner ad.

So 2,000 new people will see your banner ad. These however are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!

(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)

There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however the following I know to be effective:-

http://www.adswap.net
http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com

Again there are lots of different Lotto sites, but here are some examples of good sites:-

http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com

So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!

Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.

A Short product marketing Summary
Hills Of Provence Kitchen Safe - Powell Furniture - 896-446


The magic of Provence is exhibited in the simple yet elegant Kitchen Safe. It completes any room.

896-446 Features: 2 Adjustable framed glass and 1 adjustable wood shelf with two canister lights bring life to the interior of this magnificent cabinet Twisted brass wire mesh hand mounted in both doors and side panels Carved leaf and flower designs Large brass lever-type door pulls Scalloped apron rails Cabriole legs complete a look that is topped off by a rich antique black finish with terracotta sand-through highlights Adjustable glides to properly level this unit on any floor and wall attachment safety connectors, included Fully assembled with minor assembly necessary to locate the shelves where the user wants them Finish:
Antique Black

Dimensions:
44" x 23" x 80" tall


Price: 901.23



One Division CD Holder Medium - Black - Pangaea Home and Garden Furniture - FM-C4300M-K


FM-C4300M-K Features: Attractive handmade four tier CD-tower holds 72 CDs Powder coated for year round weather resistance for use both indoors and outdoors Environmentally friendly product that has been manufactured from recycled wrought iron Finish:
Black

Dimensions:
12"(W) x 12"(D) x 36"(H)


Price: 49.00



Window Blind - Laguna Bamboo Roll Up Blind in Natural - 96 x 72 - 0108109


Laguna Bamboo Roll Up Blind in Natural: Light filtering provides privacy and energy-efficient insulation qualities. Easily installed in minutes with all necessary hardware included. Made of hand selected bamboo. Clean with damp cloth and vacuum. Since bamboo is a natural material, slight variations will occur that make each piece a unique work of nature's art. Finish:
Natural

Dimensions:
96" x 72"


Price: 46.99



Cal King Size Comforter Set - 18-Piece Super Premium Pack in Roslyn Pattern - 80EQ814RY


Includes comforter, bedskirt, 3 shams, 2 accent pillows, 1 small kidney pillow, 3 euro covers, 3 euro inserts and maxicale 200 sheet set. A gold and iridescent blue ensemble with a floral design on heavy fabric makes this a luxurious addition to any room. 80EQ814RY Features: COMFORTER is deep quilted with over 16 ozs. of hand-packed bonded fiberfill backed to coordinating Maxicale 200 percale sheet weight material and has rope twist cording or self-cording detail on three sides SHAMS are either tailored, ruffled or piped with contrast cording as photographed. All are self-backed with envelope style closure BEDSKIRT is either tailored, gathered or ruffled as photographed. All tailored bedskirts are pleated. All bedskirts have split corners and are cut for a full 18" drop TRI-PILLOW PACK consists of three decorative pillows which may be tasseled, tailored, piped or brushed detailing EURO PILLOWS are made with tasseled corners or tailored/piped detailing MAXICALE 200 SHEET SET include top flat, fitted bottom with full circle elastic base and two pillowcases. Sheets are made to accommodate 17" thick mattresses Material Content: Comforter: 62% rayon / 38% polyester Sham: 62% rayon / 38% polyester Bedskirt: 49% polyester / 51% rayon Accent Pillow: 49% polyester / 51% rayon Kidney Pillow: 56% cotton / 44% polyester (center), 49% polyester / 51% rayon (ends and back) Euro: 56% cotton / 44% polyester Sheet Set: 50% cotton / 50% polyester blend Finish:Roslyn Pattern Dimensions:Comforter: 112" x 104"Bedskirt: 18" drop with split cornersKidney Pillow: 12" x 18"Accent Pillow: 18" x 18"Shams: 30" x 25"Euro: 26"


Price: 578.55



Bunk Bed - Oak K/D Temple Full / Full Size Bunk Bed with Underbed Chest - Raymond Furniture - BB25KT-R-F-O-SET


Underbed Chest is included.

BB24TP-R-W Features: Short ladder with flat steps All solid hard wood and wood veneer construction (white with MDF veneers) with crew on wood back panels Non-toxic 20+ step P.U. finish process for thick and durable beauty Barrel nut hardware for superior construction Mortise and tenon joinery for lasting durability Warp-free bed rails with ply construction Slat roll mattress support Finish:
Oak

Dimensions:
Bed: 86"(W) x 57 1/8"(D) x 53"(H)
Underbed Chest: 75 3/4"(W) x 43 3/4"(D) x 11 1/2"(H)


Price: 1051.20



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Logitech V270 Cordless Optical Mouse for Bluetooth - Bright Silver

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Headlines on product marketing
Let's text a deal

Sat, 09 Aug 2008 00:36:39 GMT
Published: Friday, August 8, 2008 at 7:20 p.m. Last Modified: Friday, August 8, 2008 at 7:20 p.m. When college buddies are exchanging text messages about where they'll meet up for a bite, Jon Bibb hopes they'll ...

“Build Your Brand”

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